Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143D44
RGB
20, 61, 68
HSL
189, 55%, 17%
HSB
189, 71%, 27%
CMYK
71, 10, 0, 73
LAB
23, -13, -9
LCH
23, 16, 214
OKLCH
0.33, 0.05, 211
XYZ
3, 4, 6
LUV
23, -14, -8
HWB
189, 8%, 73%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.