Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143D70
RGB
20, 61, 112
HSL
213, 70%, 26%
HSB
213, 82%, 44%
CMYK
82, 46, 0, 56
LAB
25, 1, -34
LCH
25, 34, 272
OKLCH
0.36, 0.10, 256
XYZ
5, 5, 16
LUV
25, -13, -41
HWB
213, 8%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.