Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143E56
RGB
20, 62, 86
HSL
202, 62%, 21%
HSB
202, 77%, 34%
CMYK
77, 28, 0, 66
LAB
24, -8, -19
LCH
24, 21, 247
OKLCH
0.35, 0.06, 238
XYZ
4, 4, 9
LUV
24, -14, -22
HWB
202, 8%, 66%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.