Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143E7C
RGB
20, 62, 124
HSL
216, 72%, 28%
HSB
216, 84%, 49%
CMYK
84, 50, 0, 51
LAB
26, 5, -40
LCH
26, 40, 277
OKLCH
0.37, 0.12, 259
XYZ
6, 5, 20
LUV
26, -13, -50
HWB
216, 8%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.