Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144077
RGB
20, 64, 119
HSL
213, 71%, 27%
HSB
213, 83%, 47%
CMYK
83, 46, 0, 53
LAB
27, 2, -36
LCH
27, 36, 273
OKLCH
0.37, 0.11, 256
XYZ
5, 5, 18
LUV
27, -13, -45
HWB
213, 8%, 53%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.