Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144172
RGB
20, 65, 114
HSL
211, 70%, 26%
HSB
211, 82%, 45%
CMYK
82, 43, 0, 55
LAB
27, -1, -33
LCH
27, 33, 269
OKLCH
0.37, 0.10, 254
XYZ
5, 5, 17
LUV
27, -14, -41
HWB
211, 8%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.