Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144181
RGB
20, 65, 129
HSL
215, 73%, 29%
HSB
215, 84%, 51%
CMYK
84, 50, 0, 49
LAB
28, 5, -41
LCH
28, 41, 277
OKLCH
0.38, 0.12, 258
XYZ
6, 6, 22
LUV
28, -13, -52
HWB
215, 8%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.