Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144269
RGB
20, 66, 105
HSL
208, 68%, 25%
HSB
208, 81%, 41%
CMYK
81, 37, 0, 59
LAB
26, -4, -28
LCH
26, 28, 261
OKLCH
0.37, 0.08, 248
XYZ
5, 5, 14
LUV
26, -15, -34
HWB
208, 8%, 59%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.