Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144661
RGB
20, 70, 97
HSL
201, 66%, 23%
HSB
201, 79%, 38%
CMYK
79, 28, 0, 62
LAB
27, -9, -21
LCH
27, 23, 247
OKLCH
0.37, 0.07, 237
XYZ
5, 5, 12
LUV
27, -16, -25
HWB
201, 8%, 62%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.