Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14466F
RGB
20, 70, 111
HSL
207, 69%, 26%
HSB
207, 82%, 44%
CMYK
82, 37, 0, 56
LAB
28, -5, -29
LCH
28, 29, 261
OKLCH
0.38, 0.09, 248
XYZ
5, 6, 16
LUV
28, -16, -36
HWB
207, 8%, 56%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.