Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144889
RGB
20, 72, 137
HSL
213, 75%, 31%
HSB
213, 85%, 54%
CMYK
85, 47, 0, 46
LAB
30, 3, -42
LCH
30, 42, 274
OKLCH
0.41, 0.12, 256
XYZ
7, 7, 25
LUV
30, -15, -54
HWB
213, 8%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.