Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144A88
RGB
20, 74, 136
HSL
212, 74%, 31%
HSB
212, 85%, 53%
CMYK
85, 46, 0, 47
LAB
31, 1, -40
LCH
31, 40, 272
OKLCH
0.41, 0.12, 255
XYZ
7, 7, 24
LUV
31, -16, -53
HWB
212, 8%, 47%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.