Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144A8E
RGB
20, 74, 142
HSL
213, 75%, 32%
HSB
213, 86%, 56%
CMYK
86, 48, 0, 44
LAB
31, 4, -43
LCH
31, 44, 275
OKLCH
0.41, 0.13, 257
XYZ
8, 7, 27
LUV
31, -16, -57
HWB
213, 8%, 44%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.