Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144D5D
RGB
20, 77, 93
HSL
193, 65%, 22%
HSB
193, 78%, 36%
CMYK
78, 17, 0, 64
LAB
30, -14, -15
LCH
30, 21, 227
OKLCH
0.39, 0.06, 221
XYZ
5, 6, 11
LUV
30, -19, -17
HWB
193, 8%, 64%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.