Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144D5F
RGB
20, 77, 95
HSL
194, 65%, 23%
HSB
194, 79%, 37%
CMYK
79, 19, 0, 63
LAB
30, -14, -16
LCH
30, 21, 230
OKLCH
0.39, 0.06, 223
XYZ
5, 6, 12
LUV
30, -19, -19
HWB
194, 8%, 63%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.