Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
144D67
RGB
20, 77, 103
HSL
199, 67%, 24%
HSB
199, 81%, 40%
CMYK
81, 25, 0, 60
LAB
30, -11, -21
LCH
30, 24, 242
OKLCH
0.40, 0.07, 233
XYZ
5, 6, 14
LUV
30, -19, -25
HWB
199, 8%, 60%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.