Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145174
RGB
20, 81, 116
HSL
202, 71%, 27%
HSB
202, 83%, 45%
CMYK
83, 30, 0, 55
LAB
32, -9, -26
LCH
32, 28, 250
OKLCH
0.41, 0.08, 239
XYZ
6, 7, 18
LUV
32, -19, -33
HWB
202, 8%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.