Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145189
RGB
20, 81, 137
HSL
209, 75%, 31%
HSB
209, 85%, 54%
CMYK
85, 41, 0, 46
LAB
33, -2, -37
LCH
33, 37, 266
OKLCH
0.43, 0.11, 251
XYZ
8, 8, 25
LUV
33, -18, -49
HWB
209, 8%, 46%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.