Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1452AA
RGB
20, 82, 170
HSL
215, 79%, 37%
HSB
215, 88%, 67%
CMYK
88, 52, 0, 33
LAB
35, 8, -54
LCH
35, 54, 279
OKLCH
0.45, 0.15, 259
XYZ
11, 9, 39
LUV
35, -17, -73
HWB
215, 8%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.