Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14546D
RGB
20, 84, 109
HSL
197, 69%, 25%
HSB
197, 82%, 43%
CMYK
82, 23, 0, 57
LAB
33, -13, -20
LCH
33, 24, 237
OKLCH
0.42, 0.07, 229
XYZ
6, 8, 16
LUV
33, -21, -25
HWB
197, 8%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.