Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145693
RGB
20, 86, 147
HSL
209, 76%, 33%
HSB
209, 86%, 58%
CMYK
86, 41, 0, 42
LAB
35, -2, -40
LCH
35, 40, 267
OKLCH
0.45, 0.12, 251
XYZ
9, 9, 29
LUV
35, -20, -54
HWB
209, 8%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.