Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145993
RGB
20, 89, 147
HSL
207, 76%, 33%
HSB
207, 86%, 58%
CMYK
86, 39, 0, 42
LAB
36, -4, -38
LCH
36, 39, 264
OKLCH
0.45, 0.11, 249
XYZ
9, 9, 29
LUV
36, -21, -52
HWB
207, 8%, 42%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.