Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145B71
RGB
20, 91, 113
HSL
194, 70%, 26%
HSB
194, 82%, 44%
CMYK
82, 19, 0, 56
LAB
35, -16, -19
LCH
35, 25, 231
OKLCH
0.44, 0.08, 224
XYZ
7, 9, 17
LUV
35, -23, -23
HWB
194, 8%, 56%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.