Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145BA2
RGB
20, 91, 162
HSL
210, 78%, 36%
HSB
210, 88%, 64%
CMYK
88, 44, 0, 36
LAB
38, 0, -45
LCH
38, 45, 270
OKLCH
0.47, 0.13, 253
XYZ
11, 10, 36
LUV
38, -21, -63
HWB
210, 8%, 36%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.