Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145BAC
RGB
20, 91, 172
HSL
212, 79%, 38%
HSB
212, 88%, 67%
CMYK
88, 47, 0, 33
LAB
38, 3, -50
LCH
38, 50, 274
OKLCH
0.48, 0.15, 256
XYZ
11, 11, 40
LUV
38, -20, -70
HWB
212, 8%, 33%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.