Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145CA8
RGB
20, 92, 168
HSL
211, 79%, 37%
HSB
211, 88%, 66%
CMYK
88, 45, 0, 34
LAB
38, 2, -48
LCH
38, 48, 272
OKLCH
0.48, 0.14, 254
XYZ
11, 11, 39
LUV
38, -21, -67
HWB
211, 8%, 34%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.