Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145DB5
RGB
20, 93, 181
HSL
213, 80%, 39%
HSB
213, 89%, 71%
CMYK
89, 49, 0, 29
LAB
39, 5, -54
LCH
39, 54, 276
OKLCH
0.49, 0.16, 256
XYZ
13, 11, 45
LUV
39, -20, -76
HWB
213, 8%, 29%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.