Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145E7E
RGB
20, 94, 126
HSL
198, 73%, 29%
HSB
198, 84%, 49%
CMYK
84, 25, 0, 51
LAB
37, -13, -25
LCH
37, 28, 242
OKLCH
0.45, 0.09, 233
XYZ
8, 10, 21
LUV
37, -23, -32
HWB
198, 8%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.