Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
145FD3
RGB
20, 95, 211
HSL
216, 83%, 45%
HSB
216, 91%, 83%
CMYK
91, 55, 0, 17
LAB
42, 14, -67
LCH
42, 69, 282
OKLCH
0.51, 0.19, 260
XYZ
16, 13, 63
LUV
42, -20, -95
HWB
216, 8%, 17%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.