Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14616E
RGB
20, 97, 110
HSL
189, 69%, 25%
HSB
189, 82%, 43%
CMYK
82, 12, 0, 57
LAB
37, -20, -14
LCH
37, 24, 216
OKLCH
0.45, 0.07, 212
XYZ
7, 10, 16
LUV
37, -26, -16
HWB
189, 8%, 57%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.