Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
146298
RGB
20, 98, 152
HSL
205, 77%, 34%
HSB
205, 87%, 60%
CMYK
87, 36, 0, 40
LAB
39, -7, -37
LCH
39, 37, 259
OKLCH
0.48, 0.11, 245
XYZ
10, 11, 31
LUV
39, -23, -50
HWB
205, 8%, 40%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.