Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1463A6
RGB
20, 99, 166
HSL
208, 78%, 36%
HSB
208, 88%, 65%
CMYK
88, 40, 0, 35
LAB
40, -3, -43
LCH
40, 43, 266
OKLCH
0.49, 0.13, 250
XYZ
12, 12, 38
LUV
40, -23, -61
HWB
208, 8%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.