Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
146476
RGB
20, 100, 118
HSL
191, 71%, 27%
HSB
191, 83%, 46%
CMYK
83, 15, 0, 54
LAB
39, -19, -17
LCH
39, 25, 222
OKLCH
0.47, 0.08, 217
XYZ
8, 11, 19
LUV
39, -26, -21
HWB
191, 8%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.