Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1465B8
RGB
20, 101, 184
HSL
210, 80%, 40%
HSB
210, 89%, 72%
CMYK
89, 45, 0, 28
LAB
42, 2, -51
LCH
42, 51, 272
OKLCH
0.51, 0.15, 254
XYZ
14, 13, 47
LUV
42, -23, -73
HWB
210, 8%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.