Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14698E
RGB
20, 105, 142
HSL
198, 75%, 32%
HSB
198, 86%, 56%
CMYK
86, 26, 0, 44
LAB
41, -14, -28
LCH
41, 31, 243
OKLCH
0.49, 0.10, 233
XYZ
10, 12, 27
LUV
41, -26, -37
HWB
198, 8%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.