Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
146EC9
RGB
20, 110, 201
HSL
210, 82%, 43%
HSB
210, 90%, 79%
CMYK
90, 45, 0, 21
LAB
45, 2, -55
LCH
45, 55, 272
OKLCH
0.54, 0.16, 254
XYZ
16, 16, 57
LUV
45, -25, -81
HWB
210, 8%, 21%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.