Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
146ED2
RGB
20, 110, 210
HSL
212, 83%, 45%
HSB
212, 90%, 82%
CMYK
90, 48, 0, 18
LAB
46, 5, -60
LCH
46, 60, 275
OKLCH
0.55, 0.17, 256
XYZ
17, 16, 63
LUV
46, -24, -88
HWB
212, 8%, 18%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.