Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1470FA
RGB
20, 112, 250
HSL
216, 96%, 53%
HSB
216, 92%, 98%
CMYK
92, 55, 0, 2
LAB
49, 17, -77
LCH
49, 79, 282
OKLCH
0.58, 0.22, 260
XYZ
23, 19, 93
LUV
49, -24, -114
HWB
216, 8%, 2%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.