Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
147BDF
RGB
20, 123, 223
HSL
210, 84%, 48%
HSB
210, 91%, 87%
CMYK
91, 45, 0, 13
LAB
50, 2, -60
LCH
50, 60, 272
OKLCH
0.58, 0.17, 254
XYZ
21, 20, 72
LUV
50, -28, -90
HWB
210, 8%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.