Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
147EF3
RGB
20, 126, 243
HSL
211, 90%, 52%
HSB
211, 92%, 95%
CMYK
92, 48, 0, 5
LAB
52, 7, -68
LCH
52, 68, 276
OKLCH
0.60, 0.20, 256
XYZ
24, 22, 88
LUV
52, -28, -103
HWB
211, 8%, 5%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.