Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
147FBC
RGB
20, 127, 188
HSL
202, 81%, 41%
HSB
202, 89%, 74%
CMYK
89, 32, 0, 26
LAB
50, -12, -41
LCH
50, 42, 254
OKLCH
0.57, 0.13, 242
XYZ
17, 19, 50
LUV
50, -31, -59
HWB
202, 8%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.