Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
148AE6
RGB
20, 138, 230
HSL
206, 84%, 49%
HSB
206, 91%, 90%
CMYK
91, 40, 0, 10
LAB
55, -4, -56
LCH
55, 56, 266
OKLCH
0.62, 0.17, 250
XYZ
24, 24, 78
LUV
55, -32, -85
HWB
206, 8%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.