Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
148EE8
RGB
20, 142, 232
HSL
205, 84%, 49%
HSB
205, 91%, 91%
CMYK
91, 39, 0, 9
LAB
57, -6, -55
LCH
57, 55, 264
OKLCH
0.63, 0.17, 248
XYZ
25, 25, 80
LUV
57, -33, -84
HWB
205, 8%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.