Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1496CD
RGB
20, 150, 205
HSL
198, 82%, 44%
HSB
198, 90%, 80%
CMYK
90, 27, 0, 20
LAB
58, -18, -38
LCH
58, 42, 244
OKLCH
0.64, 0.13, 234
XYZ
22, 26, 62
LUV
58, -38, -56
HWB
198, 8%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.