Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
149BE5
RGB
20, 155, 229
HSL
201, 84%, 49%
HSB
201, 91%, 90%
CMYK
91, 32, 0, 10
LAB
60, -14, -48
LCH
60, 49, 254
OKLCH
0.66, 0.15, 241
XYZ
26, 29, 78
LUV
60, -38, -72
HWB
201, 8%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.