Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
149BEB
RGB
20, 155, 235
HSL
202, 84%, 50%
HSB
202, 91%, 92%
CMYK
91, 34, 0, 8
LAB
61, -12, -50
LCH
61, 52, 257
OKLCH
0.66, 0.16, 243
XYZ
27, 30, 83
LUV
61, -38, -77
HWB
202, 8%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.