Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
14AFE4
RGB
20, 175, 228
HSL
195, 84%, 49%
HSB
195, 91%, 89%
CMYK
91, 23, 0, 11
LAB
66, -24, -38
LCH
66, 44, 238
OKLCH
0.71, 0.14, 229
XYZ
30, 36, 79
LUV
66, -45, -56
HWB
195, 8%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.