Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
150300
RGB
21, 3, 0
HSL
9, 100%, 4%
HSB
9, 100%, 8%
CMYK
0, 86, 100, 92
LAB
2, 6, 3
LCH
2, 6, 30
OKLCH
0.14, 0.04, 42
XYZ
0, 0, 0
LUV
2, 4, 2
HWB
9, 0%, 92%
Pantone
Black C
Harmonies
Shades & tints
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