Psychology
Green is the most restful color for the eye — the lens focuses on it almost without effort. It conveys balance, growth, and safety in equal measure.
Meaning
Universal shorthand for nature, health, money, and permission ('go'). Saturated mid-greens read as fresh and youthful; deep forest greens read as luxurious and established.
Applications
Workhorse hue for finance, health, sustainability, and outdoor brands. Pair with cream, beige, or muted ochre for an organic feel.
Conversion
HEX
151A03
RGB
21, 26, 3
HSL
73, 79%, 6%
HSB
73, 88%, 10%
CMYK
19, 0, 88, 90
LAB
8, -6, 11
LCH
8, 12, 118
OKLCH
0.21, 0.04, 120
XYZ
1, 1, 0
LUV
8, -1, 8
HWB
73, 1%, 90%
Pantone
Black C
Harmonies
Shades & tints
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