Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
15283F
RGB
21, 40, 63
HSL
213, 50%, 16%
HSB
213, 67%, 25%
CMYK
67, 37, 0, 75
LAB
15, -1, -17
LCH
15, 17, 265
OKLCH
0.27, 0.05, 254
XYZ
2, 2, 5
LUV
15, -6, -17
HWB
213, 8%, 75%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.